3 Key Concepts Flashcards

1
Q

What was the purpose of the CSO?

A

The Central Selling Organisation (CSO) controlled diamond prices by buying and holding supplies until demand increased.

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2
Q

Which is more valuable - diamond jewelry or rough diamond crystal?

A

A finished piece of diamond jewelry has much greater value than a rough diamond crystal.

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3
Q

How was is that Argyle’s small, lower-quality stones could be processed for the jewelry market?

A

The low-wage Indian cutting industry allowed Argyle’s small, lower-quality stones to be processed for the jewelry market.

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4
Q

What is beneficiation?

A

Beneficiation helps countries exercise greater control over their natural mineral resources.

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5
Q

What caused De Beers to institute such dramatic changes in the late 1990s.

A

New diamond supplies combined with major political and economic events led De Beers to institute dramatic changes.

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6
Q

What was required of SOC sightholders?

A

SOC sightholders had to demonstrate the ability to sell diamonds and to add value to those diamonds in some way.

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7
Q

De Beers’ efforts at reinvention proved to be an evolving process.

A

De Beers’ efforts at reinvention proved to be an evolving process.

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8
Q

Which has a greater impact on the industry - advocacy of corporate responsibility or advocacy of branding?

A

De Beers’ advocacy of corporate responsibility had a more profound impact on the diamond market than its advocacy of branding.

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9
Q

What makes India a major force in the new multi-channel market?

A

India’s diamond manufacturing industry makes it a major force in the new multi-channel market.

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10
Q

Electronic retailing affected sales in what way?

A

Electronic retailing showed an ability to sell a huge volume of diamonds without relying on the “personal touch.”

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11
Q

The future of the diamond market in manufacturing and consumption is expected to be strongest where?

A

The future of the diamond market in manufacturing and consumption may be in Asia, especially China and India.

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