3. Globalisation & the media

Question 1

What is Globalisation

Answer 1

Globalisation-The increasing interconnectedness of societies & world

Globalists are divided into:

Hyperglobalists- see globalisation as a positive feature of contemporary society

Pessimistic globalists- see globalisation as a damaging and dangerous place

Question 2

Outline Strinati view-Global culture

Answer 2

Strinati(1995) argues media today is a global industry& promotes(through advertising & promotion of bands & logos) other global industries.Together creating a global culture. Due to the internet & satellites & cable televisions , media content can be transmitted to everyone in the world

Question 3

Outline Mcluhan view-Global village

Answer 3

Mcluhan(1962) Global village-refers to the idea that through global communications we have neighbours all around us, thus no longer need a gatekeeper of a professional media production to hear about whats happening in world as through media we can hear about it through any source

Question 4

Outline Flew view on Global culture

Answer 4

Flew-argues the** internet has developed the extent to which we understand a shared global culture, **increasing our norms & values rather than national & news increasingly offers a global outlook rather than focusing on national issues.