3. Ethics and Professionalism Flashcards
Ethics
how we should behave (right and wrong)
Values
How we will behave (beliefs)
Kant’s Absolutist
something is either completely right or completely wrong
Aristoles existential approach
balance between two extremes
Mill’s utilitarian approach
end justifies the means as long as the result causes the least harm and most good or happiness for the most people
what are the 4 thing public relations ethics must consider
- Public interest (transparency)
- Employer’s self-interest (staying in business)
- Standars of the PR profession(transparency)
- Practitioner’s personal values(transparency)
“It’s wrong to steal” is ethics or values
ethics
“I won’t steal” is ethics or values
values
What does PRSA stand for
Public Relations Society of America( 22,000 memebers, Charlotte chapter, Headquarters New York)
What is the memeber’s top responsibility
media relations
“we serve the public interest by acting as repsonsible advocates for those we represent. We adhere to the highest standards of accuracy and truth in advancing interests and communication with the public” is the Code of ethic key sentiments for which organization
PRSA
IABC stands for
International Association of Business Communicators (14,000 members, charlotte chapter)
“Memebers will engage in truthful, accurate and fair communication that facilitates respect and mutual understanding” is of code of ethic key sentiments for which organization
IABC
IPRA stands for
International Public Relations Association (Large, well- Known PR organization, 1,00 members, no chapters just meetings)
“Act with honesty and integrity at all times so as to secure the confidence of those with whom the practitioner comes into contact.” is the code of ethics key sentiments for which organization
IPRA
