12. Public Relations and the Law

Question 1

PR must work with _______ to preventing lawsuits (relationships with publics), Commenting on a case, Court of public opinion.

Answer 1

attorneys

Question 2

A PR practioner should not participate in an illegal action(bribery, a cover-up) 2. counsel/guide policy behind an illegal action 3. take major part of the illegal action 4. help establish a front group/hide the relationship between a PR firm and its clients 5. cooperate in any other way to further an illegal action are, what kind of responsibilities

Answer 2

legal responsibilities

Question 3

Libel

Answer 3

printed

Question 4

slander

Answer 4

verbal

Question 5

defamation

Answer 5

any false statement about a person or organization that creates public hatred, contempt, or ridicule, or inflicts injury on a reputation

Question 6

Standards of proof

Answer 6

• False statement was communicated to others (print, broadcast, electronic means)
• Person was identified or identifiable
• Actual injury (money loss, loss of reputation, mental suffering)
• Person who made statement was malicious or negligent

Question 7

accompany opinion with ____ on which opinion is based

Answer 7

facts

Question 8

Fair comment and criticism: When companies and individuals voluntarily display their wares to the public for ______, they have no real recourse against criticism done with honest purpose and lack of malicious intent

Answer 8

sale or consumption

Question 9

Invasion of privacy

Answer 9

• intrusion into private affairs, disclosure of private information, publicity of a person in false light, or appropriation of (taking without permission) a person’s name for personal gain
• different standards for public and private people

Question 10

5 ways to avoid employee communications

Answer 10

Staying organized-focused, Having employees submit any personal information to include in writing, double-check everything/confirm facts with the people involved, ask if anyone could be embarrassed or be made fun of with the information, don’t give unimportant information: race/ethinicity, religion

Question 11

5 ways to avoid photographs with a photo release

Answer 11

consider compensation for use of photos of employees, keep records including storing all photos electronically; dating all photos; giving context to what’s pictured, ensure signed release before use of any photo

Question 12

Avoid in media inquires by only supplying ____.

Answer 12

basics

Question 13

copyright law: usually no more than ___ percent; must cite and gain permission

Answer 13

10%

Question 14

trademark law

Answer 14

trademark is a word, symbol or slogan, alone or in combination, that identifies a product’s origin

Question 15

Regulator: PR- relevant regulators, or supervisory government agencies include the

Answer 15

Federal Trade Commission (ads, product news releases and other publicity, social media, be able to prove it, no payment) or Securities and Exchange Commission (publicily traded companies, guidelines: fully and timely disclose material information; no insider trading; investigate), Federdal Communications Commission, Food and Drug Administration, Equal Employment Opportunity Commission

Question 16

Corporate free speech

Answer 16

1. a company’s right to express organizational concerns

2. not for employees, who should know their; email is monitored, internet use is monitored