2. Evolution of PR Flashcards
what are the 5 consistent themes in PR
Profit, Recrutement, Legitimacy, Agitation, Advocacy
Examples of Profit
Harvard, Pope, Railroads
Examples of Recruitment
Catholic Chruch, Boston Tea Party
Examples of Legitimacy
King Arthur legends, P.T. Barnum, Rail roads
Examples of Agitation
Temperance, Women’s Sufferage, Antitrust Movements
Examples of Advocacy
Abolitionists, Conseravtion/national Parks
How did it start
During persian wars, greeks carved demoralizing messages on rocks near watering holes for soldiers to read 499 BCE.
Alexander the Great publicized his battlefield victories to his boss.
Ashoka of India communicated with subjects via stone pillars at major crossroads
The Rosetta Stone & Ancient Olympic games both publicized political and atheltic accomplishments
1800s: Golden Age of Press Agentry… How have ethical standards improved
- News and ads must be truthful
* Bribing journalists is against ethical codes
1800s: Golden Age of Press Agentry…What is the history of pamphlets and Brochures?
- President Andrew Jackson employed Amos Kendal as a de facto press secretary to gather opnion, write materials, and have articles re printed.
- Wannamaker’s department store publishes magazine for customers; Macys starts Thanksgiving day Parade
1900s: Professionalization of PR… What took the place of Hype and press agrenty models
facts and informations (Large corporations required clear language and credibility while former journalists knew how to write factually and interestingly)
Positives of Ivy Lee
pioneered corporate trasnparency/media access, issued first news release
Negatives of Ivy Lee
Didn’t verify information
Valued ideas of Ivy Lee (4)
- Business aligned with public interest
- carry out programs with management support
- maintain open communication with news meida
- humanize buisness; publics inlude employees, customers, neighbors
What did Ivy Lee do that was REALLY bad
gave public relations advice to Nazi’s in 1930s
True or False, Ed Bernays is the Father of Modern Public relations
True
Ed Bernays Major contributions
- use of social science research and psychology in PR
2. began two-way communication
How was Ed Bernays work used in a negative way?
Nazis used Propaganda
3 most famed PR people of 1900s
George Creel( helped wilson rally public opinion, food and money to win WWI), Arthur Page (w/ ATandT, established that PR should have a voice in higher mangagement) Dan Edelman(PR could be better than advertising at brand marketing and expanded the portfolio of PR firm services)
Between what dates does PR establish itself as a profession
1950-2000s
what percentage of practioners are women
70%
how did social networks effect two way communication in modern PR
it makes 2way communication instant and lessen the need for mass media
P.t Barnum is an example of what kind of communicaiton
one-way: press agentry/ publicitiy (hype little to no research)
Ivy Lee is an example of what kind of communicaiton
one way: Public information (send facts out)
Ed Bernays is an example of what kind of communicaiton
two way asymmetric communication: use publics’ feedback to better persuade public
Arthur Page is an example of what kind of communicaiton
two way asymmetric communication: research public, understand and build relationships
What is worth measurement in PR
Outcomes, not outputs (process), are worth measurement
What is the 24/7 news cycle
keeping up, investing properly
