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Principles of PR 2145 > 2. Evolution of PR > Flashcards

2. Evolution of PR Flashcards

1
Q

what are the 5 consistent themes in PR

A

Profit, Recrutement, Legitimacy, Agitation, Advocacy

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2
Q

Examples of Profit

A

Harvard, Pope, Railroads

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3
Q

Examples of Recruitment

A

Catholic Chruch, Boston Tea Party

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4
Q

Examples of Legitimacy

A

King Arthur legends, P.T. Barnum, Rail roads

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5
Q

Examples of Agitation

A

Temperance, Women’s Sufferage, Antitrust Movements

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6
Q

Examples of Advocacy

A

Abolitionists, Conseravtion/national Parks

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7
Q

How did it start

A

During persian wars, greeks carved demoralizing messages on rocks near watering holes for soldiers to read 499 BCE.
Alexander the Great publicized his battlefield victories to his boss.
Ashoka of India communicated with subjects via stone pillars at major crossroads
The Rosetta Stone & Ancient Olympic games both publicized political and atheltic accomplishments

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8
Q

1800s: Golden Age of Press Agentry… How have ethical standards improved

A
  • News and ads must be truthful

* Bribing journalists is against ethical codes

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9
Q

1800s: Golden Age of Press Agentry…What is the history of pamphlets and Brochures?

A
  • President Andrew Jackson employed Amos Kendal as a de facto press secretary to gather opnion, write materials, and have articles re printed.
  • Wannamaker’s department store publishes magazine for customers; Macys starts Thanksgiving day Parade
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10
Q

1900s: Professionalization of PR… What took the place of Hype and press agrenty models

A

facts and informations (Large corporations required clear language and credibility while former journalists knew how to write factually and interestingly)

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11
Q

Positives of Ivy Lee

A

pioneered corporate trasnparency/media access, issued first news release

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12
Q

Negatives of Ivy Lee

A

Didn’t verify information

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13
Q

Valued ideas of Ivy Lee (4)

A
  1. Business aligned with public interest
  2. carry out programs with management support
  3. maintain open communication with news meida
  4. humanize buisness; publics inlude employees, customers, neighbors
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14
Q

What did Ivy Lee do that was REALLY bad

A

gave public relations advice to Nazi’s in 1930s

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15
Q

True or False, Ed Bernays is the Father of Modern Public relations

A

True

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16
Q

Ed Bernays Major contributions

A
  1. use of social science research and psychology in PR

2. began two-way communication

17
Q

How was Ed Bernays work used in a negative way?

A

Nazis used Propaganda

18
Q

3 most famed PR people of 1900s

A

George Creel( helped wilson rally public opinion, food and money to win WWI), Arthur Page (w/ ATandT, established that PR should have a voice in higher mangagement) Dan Edelman(PR could be better than advertising at brand marketing and expanded the portfolio of PR firm services)

19
Q

Between what dates does PR establish itself as a profession

A

1950-2000s

20
Q

what percentage of practioners are women

A

70%

21
Q

how did social networks effect two way communication in modern PR

A

it makes 2way communication instant and lessen the need for mass media

22
Q

P.t Barnum is an example of what kind of communicaiton

A

one-way: press agentry/ publicitiy (hype little to no research)

23
Q

Ivy Lee is an example of what kind of communicaiton

A

one way: Public information (send facts out)

24
Q

Ed Bernays is an example of what kind of communicaiton

A

two way asymmetric communication: use publics’ feedback to better persuade public

25
Q

Arthur Page is an example of what kind of communicaiton

A

two way asymmetric communication: research public, understand and build relationships

26
Q

What is worth measurement in PR

A

Outcomes, not outputs (process), are worth measurement

27
Q

What is the 24/7 news cycle

A

keeping up, investing properly

Principles of PR 2145 (5 decks)

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