3. Contemporary sources of personality data

Question 1

what did Gosling et al say in regard to online social media presence

Answer 1

“presence in online social networks are manifestations of personality”

Question 2

how is personality psychology adapting

Answer 2

expanding beyond self-report, rise of studying in-situ

BLIS studies are outdated

Question 3

what are the advantages of studying in-situ

Answer 3

good ecological validity

Question 4

BLIS studies are arguably outdated in the digital world, what replaced them

Answer 4

TWIN STUDIES:

• traces
• words
• Images
• networks

Question 5

what are ‘traces’

Answer 5

digitals residue of ones activity, an extension of your behaviour

Question 6

give some examples of traces

Answer 6

page clicks, browsing patterns, purchasing behaviour

Question 7

how are words a source of personality

Answer 7

you choose your words, this gives information about your personality, these can be analysed to infer clues

Question 8

how are images sources of personality

Answer 8

image data provides visual information which can tell us about a persons interests. their environment and how they want others to see them

Question 9

give some examples of how studying someones face can infer clues

Answer 9

• can determine extraversion from introversion based on a picture
• Wang et al.m 2018, computer algorithms can accurately detect sexual orientation from facial images
• Todorov, 2005, can predict who will get elected based on personality judgements from their face

Question 10

how are our networks sources of personality

Answer 10

our connections with other people, e.g. social media follows, who you interact with, who you are near

Question 11

describe the ‘birds of a feather’ theory

Answer 11

local clustering- people connect with others similar to them

Question 12

how is digital personality exploited

Answer 12

companies extensively use these profiling techniques to tailor ads