3

Question 1

Prospector

Answer 1

Focus on growth through development of new markets and products. E.g. Google.

Question 2

Defender

Answer 2

Concrete on maintaining positions in established product markets while paying less attention to new product development. (Keloggs)

Question 3

Analyser

Answer 3

Attempt to maintain strong position in its core product markets. Seek to expand into new product markets. Apple, banks.

Question 4

Reactors

Answer 4

Businesses with no clearly defined strategy. (McDonalds)

Question 5

Porters 5 forces

Answer 5

Threat of new entrants
Threat of substitutes
Bargaining power of suppliers
Bargaining power of buyers 
Rivalry among existing industry firms

Question 6

SCA

Answer 6

Market attractiveness on mirco level:

Sustainable competitive advantage - does/has something that other companies can’t easily duplicate/imitate

E.g. McD - locations (convenience), processes (consistency), branding, critical mass, supply channel management