1: Intro To Strategy Flashcards
1
Q
Strategy
A
Fundamental pattern of present and planned objectives, resource deployments, and interactions of an organisation with markets, competitors and other environmental factors.
Should specify:
What (objectives to accomplish)
Where (industries & product markets under focus)
How (which resources & activities to allocate)
2
Q
Strategic positioning
A
Performing different activities from rivals or performing similar activities in different ways.
