2.6 - Paralympics Flashcards
1
Q
When did the Paralympics get taken seriously
A
London 2012
2
Q
How did global media increase awareness
A
Through increased tv coverage, Britain advertisements, McDonald’s toys had Paralympic mascot too
3
Q
How much tv courage did Britain, China, and Italy show
A
Britain: 400 hours
China: 5 hours a day
Italy: 500 hours
4
Q
How did perception change
A
Disabled people presented as glamorous, talented, capable, ambitious
5
Q
Evidence of it having not worked?
A
9 countries provided 40% athletes - rich country thing as can afford still costly prostheses
Obama joke
6
Q
How many tickets sold in 2012 compared to 2008
A
2.8m vs 1.5m
