2.5 - External Influences Flashcards
Inflation
A sustained increase in the general price level
Factors in PESTLE analysis
- Political
- Economic
- Social
- Technological
- Legal
- Environmental
Examples of political factors in PESTLE
- Competition policy
- Industry regulation
- Business policy and incentives
- Government spending and policies
Examples of economic factors in PESTLE
- Interest rates
- Consumer spending and income
- Exchange rates
- Business cycle
Examples of social factors in PESTLE
- Demographic change
- Impact of pressure groups
- Consumer tastes and fashions
- Changing lifestyles
Examples of technological factors in PESTLE
- Disruptive technologies
- Adoption of mobile technology
- New production processes
- Big data and dynamic pricing
Examples of legal factors in PESTLE
- Employment law
- Minimum wage
- Health and safety laws
- Environmental legislation
Examples of ethical factors in PESTLE
- Sustainability
- Tax practices
- Ethical sourcing
- Pollution and carbon emissions
Business cycle
Natural fluctuations in economic activity over time, which reflects changes in output, employment, investment, and consumer spending
Phases of the business cycle
- Boom
- Recession
- Slump
- Recovery
Characteristics of a boom
- High levels of consumer spending and business investment
- Low unemployment rates
- Rising inflation due to strong demand
Characteristics of a recession
- Falling consumer spending and business investment
- Rising unemployment
- Declining confidence in the economy
Characteristics of a slump
- Economic activity at its lowest point
- High unemployment rates
- Very little investment and spending
Characteristics of a recovery
- Increasing consumer spending and business investment
- Improving confidence in the economy
- Falling unemployment rates
Real income
Measure the amount of disposable income available to consumers
Factors affecting real incomes
- Inflation
- Wage growth
- Employment levels
- Interest rates
- Tax policies
Interest rates
Reward for saving and cost of borrowing expressed as a percentage of the money saved or borrowed
Exchange rates
Price of one currency expressed in terms of another currency
Impacts of a decreased interest rate
- Cost of loans and debt is reduced, boosting consumer spending
- Consumer confidence likely to rise
- Business investment should be boosted
Effect of a stronger pound
Stronger Pound makes Imports Cheaper and Exports Dearer
Demand pull inflation
When aggregate demand (total spending in an economy) exceeds aggregate supply (the economy’s ability to produce goods and services), leading to rising prices
Causes of demand pull inflation
- Depreciation of the exchange rate
- Reduction in direct or indirect taxation
- Rising consumer confidence
- Faster rates of economic growth in other countries
Cost push inflation
When rising production costs (e.g., wages, raw materials, energy) force businesses to increase prices, leading to overall inflation in the economy
Consequences of inflation
- Reduced purchasing power
- Uncertainty and reduced investment
- Loss of international competitiveness
- Higher interest rates