2.3.4 The Sales Process

Question 1

What is the sales process?

Answer 1

The process of what you need to sell a product.All contribute to customer satisfaction

Question 2

What does the sales process consist of?

Answer 2

Product knowledge,speedy and efficient service,customer engagement,responses to customer feedback and post-sales servide

Question 3

What is product knowledge?

Answer 3

Customers expect that staff will be sufficiently well trained and well motivated to have good knowledge of the products and services being offered.
-To get staff to have good product knowledge certain things are essential,good training,loyal staff,staff who are committed to customers

Question 4

Why is the product knowledge element of the sales process important?

Answer 4

-Some customers may not be tech savvy so will value the knowledge of the Apple customer service-customers need to feel they are in safe hands
Increases customer satisfaction

Question 5

Advantage if business has good product knowledge

Answer 5

A business can increase customer satisfaction.This is because if employees are well knowledgeable they can help customers about the device they are looking for if they are not tech savvy.AS a result this pleases the customer and increases customer loyalty.