2.3.4 The sales Process Flashcards
1
Q
What are the 5 elements of the sales process?
A
Customer engagement, product knowledge, speedy and efficient service, responding to customer feedback, post-sales service.
2
Q
definition of customer engagement?
A
attracting the interest of a potential customer
3
Q
definition of product knowledge?
A
an understanding of products and services offered by the business
4
Q
definition of speedy and efficient service?
A
products are delivered to customers at the quickest and most efficient time
5
Q
definition of responding to customer feedback?
A
when complaints are left about a product or service, they will be acted upon and responded to
6
Q
definition of post-sales service
A
ensuring that customers are still treated the right way even after a sale
