2.2.? promotion

Question 1

what is promotion?

Answer 1

refers to raising awareness and desire for a product

Question 2

types of promotion?

Answer 2

advertising
sponsorship
product rials
special offers

Question 3

what is branding?

Answer 3

the process a business uses to make its products instantly more recognisable

Question 4

what are E-newsletters?

Answer 4

regular updates on the activities of a business sent electronically to
actual or potential customers.

Question 5

what is a promotional strategy?

Answer 5

a medium- to long-term plan for communicating with your target
customers.

Question 6

what is sponsorship?

Answer 6

when companies pay to have a brand associated with an iconic individual or event (usually connected with sports or the arts).

Question 7

what is viral advertising?

Answer 7

when people start to spread your message for you through social means, be it word of mouth or via social media.

Question 8

how is technology used in promotion?

Answer 8

social media
email
apps
targeted advertising (cookies)