2.2.3 place

Question 1

definition of distribution?

Answer 1

how ownership changes as a product goes from producer to consumer.

Question 2

definition of an E-tailer?

Answer 2

an electronic retailer; in other words purchasing electronically, either by e-commerce or, more likely these days, mobile commerce (m-commerce).

Question 3

definition of a retailer?

Answer 3

a shop or chain of shops, usually selling from a building in a high street or shopping centre.

Question 4

benefits of retailing

Answer 4

customers can try the products,
can have displays to attract customers,
help and advice on the spot
enjoy the experience of shopping

Question 5

benefits of E-tailing

Answer 5

reduced fixed costs due to not needing physical space
open 24/7
wider target market (customers from around the world)