2.2.4 Place Flashcards
What is place?
refers to the location where customers can purchase goods and services
What do businesses need to ensure to have a successful marketing mix?
Their products are available in the right place at the right time for customers to purchase
What is a distribution channel?
The route that a product takes, from where it is manufactured, to where it is sold.
What do retailers do?
Buy large quantities of products from a manufacturer or a wholesaler and make the products available locally to customers
What are the qualities of retailers?
have a physical location for customers to visit and purchase products
make purchasing convenient for their customers - add value to the products
What does adding value mean for retailers?
Can charge a higher price for the product, this is how they make a profit.
How can retailers take form?
Independent retails (Small shops)
Supermarkets
Department stores
Market traders
Multiples ( Chains of stores)
What is an E-tailer?
Businesses that sell goods and services through the internet ( Amazon)
What does E-commerce invlove?
Electronic transactions via the Internet or electronic payment systems
Why do E-tailers use E-commerce?
Create an online marketplace for customers
They have a global reach and allow customers the ability to shop at any time, wherever they are
What must E-tailers ensure they have?
user-friendly websites to attract customers
regularly updated content to meet customer needs
distribution need to be efficient - reciece orders quickly
Why may customers be reluctant to purchase products over the internet?
Fraud - older generation
