2.1.1 Business growth Flashcards
Why would a business want to grow?
Benefit from economies of scale
Benefit from a larger market share
Gain more recognition, customers, revenue and profit
What is economies of scale?
being able to provide more goods or services, making it cheaper to make each product
What is organic growth?
When a business grows on its own
How is organic growth achieved?
Through changing the marketing mix by:
- Taking existing products to new markets in the Uk or overseas
- Developing new products via:
research and development
taking advantage of new technology
innovation
- Becoming a public limited company by floating on the stock market
What is an advantage of organic growth?
A business can maintain its own values without interference
What is a disadvantage of organic growth?
Slower growth
What is inorganic growth?
When a business combines with another business to grow
How is inorganic growth achieved?
Through a:
- Merger (when two businesses join together)
-Takeover (when one business buys a smaller business)
What are advantages of inorganic growth?
Rapid growth
New shared resources/skills/customers
What is a disadvantage of inorganic growth?
Disagreements and communication problems
What is an internal source of finance?
Capital found from within a business
What is an external source of finance?
Capital found outside a business
What are retained profits?
using capital from profits kept from previous years of trading
What are advantages of retained profit?
Cheap
quick
convenient
What are disadvantages of retained profit?
Might not have any retained profit or might need the funds for something else.
Once the money is gone, not available for future unseen problems