2.2 Aggregate Demand Flashcards
What is aggregate demand ?
- the total amount of goods and services demanded in the economy at a given time and price level
What is the formula for AD and what are the components ?
C + I + G + X-M
C= household spending on goods and services
I= investment spending (businesses ect)
G= government spending
X= exports of goods and services
M= import of goods and services
What does an AD curve look like ?
- As general price level increases, the amount of real GDP in the economy decreases
- general price level on y axis
- real GDP on x axis
- shows the inverse relationship between AD and general price level
Why does the AD curve slope downwards?
- real income effect: as price levels fall the real value of income rises and consumer can buy more
- balance on trade effects: a fall in the relative price of level could make foreign-produced goods/services more expensive ➡️ causing a rise in exports and a fall in imports
- interest rate effect: if inflation is low and this leads to a reduction in interest rates ➡️ there is less incentive to save + a fall in interest rates may also cause the exchange rate to depreciate and improve export sales
What are movements on the AD curve caused by?
- changes in price levels
What are shifts of the AD curve caused by?
- non-price factors
What are examples of tailwinds ?
(increase in AD)
🔔shifts AD to the right/help the economy grow
- fall in exchange rates ➡️ increased exports
- cuts in direct + indirect tax ➡️ consumers spend more
- increase in asset prices ➡️ people more wealthy
- lower interest rates + increase money supply
What are examples of headwinds ?
(Fall in AD)
🔔 shifts AD to the left/makes growth difficult
- fall in trade w/other countries: decrease net imports (X-M)
- reductions in real govt spending
- higher interest rates + fall in borrowing
- lack of investment by firms
- lack in household confidence + wealth
What is consumption ?
- the total money spent on final goods and services by individuals
- main sources: wages, savings, pensions and benefits
- biggest component of the UK aggregate economy
What is the marginal propensity to consume?
- the proportion of additional income that is spent rather than saved ie. the change in spending following a change in income
- change in C/change in Y
What factors affect consumer spending?
- real disposable income: if pay rises do not match inflation = less spending
- employment and job security
- household wealth (value of assets): sustained increase in house prices = increase in personal wealth + increased confidence + more equity from their assets eg. remortgaging house
- expectations and sentiment: low confidence due to fear of rising unemployment + rising taxes = less spending
- interest rates: low interest rates makes it cheaper to borrow = less savings
What are savings ?
- the amount of a households income that is not spent
- increased savings = decreased consumption
What is meant by the average propensity to save (APS) ?
- what amount of money households can save as a % of their total disposable income
What is the multiplier effect ?
- more consumption leads to even more consumption (creates jobs, in which these people will spend it ect)
- Keynes suggested to increase govt spending if consumer spending falls ➡️ will boost the economy by spending more in which a multiplier effect will benefit the economy
- HOWEVER does not take inflation into account
What is meant by household saving ratio ?
- measures the amount of money households have available to save as a percentage of their total disposable income; we can also call this the average propensity to save (APS)
- higher savings ratio (other factors remain the same) lowers consumption and AD