2.1 The role of marketing Flashcards
1
Q
What is marketing?
A
Marketing is finding the needs of consumers and demonstrating how a business fulfils these in a way to increase sales.
2
Q
What is the principal role of marketing?
A
To increase sales.
3
Q
Do all businesses market themselves?
A
No - small businesses may not market themselves in any way.
4
Q
How does the marketing department increase sales?
A
By identifying and understanding customers.
By informing customers of their products/services.
5
Q
What actions can the marketing department take to increase sales?
A
Advertise New products/bigger range Reduce prices Sell in different places Sell using different methods e.g. online
6
Q
How can a business understand the needs of its customers?
A
Market research.
