2.1 Firms and costs Flashcards
What does Producer theory assume firms objective is?
to maximize profits Profits = Revenue – Costs
More specifically to maximises the present discounted value of profits for
shareholders
What are we going to assume about firms?
we are going to ignore that firms are an organisation run by people who have individual objectives ( firm is a single decision maker)
Why do we assume profit maximisation is the goal?
because in a competitive market, you have to profit maxmise to even stay in business as profit = 0 in this market.
You inherit a 205 square foot shop in covent garden and are considering converting it into a donguhut shop, You estimate that each month: Sales £50000 Staff costs : £20000 iNGREDIENTS: 15000 Marketing:£5000 Utilities, maintenance etc: £5000 Business rates £1500 Should you create the doughut shop?
We have to consider the opportunity cost of the shop, could we get more profit converting into something else, or just renting the shop ( in econ we will assume opp cost = 0, but in practice we take this into consideration)
What is opportunity cost?
What is the opportunity cost of using an input from inventory oil?
1) is defined as the value of an input in its best alternative use
2) If the only alternative is selling now then its it current price.
What is the production function?
What are the marginal product of capital and marginal product of labour definition?
MPK: tells me how much extra output i get from an additionala unit of capital, keeping labour inputs constant.
MPL: tells me how much extra output i get from additional unit of capital keeping capital input constant.
What is the marginal product of capital and labour?
To produce coffee we need labour and capital inputs ( workers and coffee machine) Lets say 1 worker and 1 coffee machine can produce output of 12
Lets say a second worker and 1 coffee machine produce an output of 20 cofees ( so 8 more coffees) Lets say a 3rd worker and 1 coffee machine produces an output of 24 coffees in total ( 4 more coffees) = hence the marginal product of labour is increasing at a diminishing rate.
Same thing when I have 2 coffee machines and 1 worker i produce 18 coffees, when i increase the number of workers, output will increase but at a diminishing rate = the marginal product of capital is increasing at a diminishing rate.
What is another property of the production function?
If i double the inputs i.e workers and cofee machines, my output will double e.g. from 12 to 24. This is called constant returns to scale.
1) The marginal product of labour will be higher if….
2) The marginal product of labour will be lower if…
3) The marginal product of capital will be higher if…
4) The marginal product of capital will be lower if…
1) if we increase capital
2) if we decrease capital
3) if we increase labour
4) if we decrease labour
We said that the marginal product of capital and labour is increasing at a decreasing rate, what is the formula term for this and how do we prove it?
How do we illustrate the marginal product of labour on a diagram.
What is the equivalent in consumer theory to indifference curves, and what is the definition of them, and what does non satiation mean here? Draw a diagram
Isoquants: all combinations of labour and capital that give a particular level of output.
More inputs lead to higher output
(equivalent to non-satiation!)
We said for the indifference curves the numbers didn’t matter ( as utility was ordinal) but here does the numbers matter ?
The numbers matter (unlike utility) and
denote output obtainable from inputs
What is the equivalent of the MRS in consumer theory to producer theory?Give definition and draw the diagram? What assumption do we make here?
MRTS = the rate at which one factor must decrease so that the same level of productivity can be maintained when another factor is increased.
As you move along the isoquant. the MRTS is decreasing ( you are more willing to give up one factor for another and keep the same level of productivity.)
What is the equivalent term for the budget line of consumer theory and what does it mean( how is it derived) rearrange it to get an equation of a line, what is the gradient of the line and interpret the y intercept. What is our cost of production problem? What is the gradient called?
wL + rK = Cost of production W: denotes wage and r is the price of capital ( opportunity cost of putting money into the bank , you earn interest r, or could be rental rate for renting machine.
The y intercept interprets the further out the isocost line, the higher the cost of production.
The gradient is called the relative factor price ( price of labour / price of capital same as basically p1/p2 in CT)
So what again what question are we trying to answer?
We are trying to produce q in the lowest cost way ( cost minimization ( i want to produce 100000 cars, whats the cheapest way to do so)
Minimise cost wL + rK of producing q
What is the cost minimization problem the same as in consumer theory and illustrate it?
Compensated demand.
Y axis is K(r,w,q
So we know that the the gradient is -w/r, if the wage rate goes up what happens?
The isocost line becomes steeper , and we have a substation effect ( substitute away from labour to machines and vice versa)
With the cost minimization problem we know that L ( r,w,q) and K(r,w,q) are optimal input mix, what are they called? Now draw the full diagram of cost minimization ( HINT, REMEMBER THE ITS THE SAME AS CONSUMER THOERY?) Highlight C(r,w,q) is the minimum cost of
producing q. What at the tangency what must be true? Once you have your optimal bundle, you can find cost of production doing what?
Conditional factor demands
Gradient of isoquant = gradient of isocost line.
We can find cost of production by reading the intercept.
How do we check for non sanitation and convexity?
What are the 5 steps for finding conditional factor demands?
We are going to find conditional factor demands and cost function, do steps 1-2
We are going to find conditional factor demands and cost function, do steps 3-4
Remember to write it as K(r,w,q) and L(r,w,q)
Now what is the cost function?
What are 4 properties of the cost function?
1) Increasing in output q
2) Conditional factor demands are homegoenous to degree 0 in r, w and the cost function is homoegeonous of degree 1 in input prices r,w
3) The cost function cannot decrease when the price of an input increases
4) Shepherds lemma
How can we proof that increasing output q increases cost c(r,w,q)?
1) Lets say our original quantity is qA.
2) Now we want to achieve quantity qb for the same factor prices( r and w)
3) our input mix will be at some other tanquency ( B)
4) Keeping r and w constant we see the intercept is higher, meaning it most correspond to higher cost.
5) Thus we are absolutely sure increasing q will increase cost!!!
How can we prove the cost function is homoegeonus to degree 1 ?
We have kept q the same but we scaled up the w and r, the gradient doesn’t change, hence tangency doesn’t change. NOTICE THE COST HAS GONE UP BUT NOTICE ON Y INTERCEPT WE HAVE SCALED UP COST OF CAPITAL BY SAME PROPORTION.
What will happen to cost when the price of an input rises? Proof of second property of the cost function. ( HINT suppose we keep wage fixed but the cost of capital rises)
Suppose we keep wage fixed but the cost of capital rises, originally the optimal production mix is at A where the gradient is -w/ra.
If r rises to rb, then the isocost line becomes less steep ( shallower), hence input mix changes from A to B, hence we got new intercepts.( new costs divided by individual factor prices, to find q). How do we deduce costs has increased?
1) The y intercept not useful because costs may be changing but r is also changing.
2) The intercept on x axis is far more useful, because i have kept r constant so denominator hasn’t changed, so if the intercept has increased it must be driven by the cost.
SO THEREFORE IF ONE OF THE FACTOR PRICES GO UP WE SHOULD GO TO THE AXIS IN WHICH THE FACTOR PRICE DIDNT CHANGE AND DEDUCE FROM THERE