2: Social Cognition Flashcards
What is social cognition?
The way we interpret, analyse, remember and use information about the social world
What is the main model for how we form impressions of others?
Asch’s configuration model
Who came up with the configuration model of how we form impressions of others?
Asch
What is Asch’s configurational model?
How we form impressions of others
Central traits: Have a strong influence over impressions
Peripheral traits: Have less of an influence over impressions
Some traits are more important than others.
What are central traits?
Asch’s configuration model:
Traits that have a strong influence over how we form impressions of others
What are peripheral traits?
Asch’s configuration model:
Traits that have a weak influence over how we form impressions of others
What biases do we have in forming impressions of others?
Primacy effect: Traits presented first have more influence over final impressions
Regency effect: Traits presented last have more influence over final impressions
Negativity: In the absence of negative information, we assume the best in others. But when given negative information, it has a strong influence
What is the primacy effect?
Traits presented first have more influence over final impressions
What is the regency effect?
Traits presented last have more influence over final impressions
What are personal constructs?
Our individual ways of organising and catergorising people such as by humour or intelligence
What is the halo effect?
We have better opinions of people who are physically attractive
What are some types of schemas?
Person
Role
Script
Self
Why do we catergorise and use schemas?
To save time and mental energy
To provide meaning for objects and reduce uncertainty
What are associative networks/memory?
Where ideas are linked by association. Recalling one idea makes it easier to recall those that are associated with it
What are stereotypes?
They are widely shared generalisations often used to describe whole groups
Slow to change
Ony change in response to wider social, political or economic changes
Aquired at an early age
Become stronger and more hostile when there is social tension