2-9 Flashcards
What are the characteristics and limitations of survey research?
characteristics:
limitations: purely correlational, no causal inferences can be drawn
How to design a questionnaire:
1) cearly define your topic
2) collect demographic informatoin
3) Questionnaie must also have items mearsuring target behavoir
open-ended: pros/cons
respondents are asked to anser a question in their own words
pros:
cons:
respondents are asked to anser a question in their own words
open-ended
restricted: pros/cons
respondents are given a list of alternatives and check te desired alternative
pros:
cons:
respondents are given a list of alternatives and check te desired alternative
restricted
partially open-ended
an “other” alternative is added to a restricted item, allowing the respondent to write in an alternative
pros:
cons:
an “other” alternative is added to a restricted item, allowing the respondent to write in an alternative
partially open-ended
likert scale
a 5-point scale used to assess attitudes
pros:
cons:
a 5-point scale used to assess attitudes
likert scale
rating scale
respondents circle a number on a scale that best reflects their opinion
pros:
cons:
respondents circle a number on a scale that best reflects their opinion
rating scale
How do we handle the gathering of sensitive questions through survey research?
Place sensitive or objectionable items after less sensitive/objectionable items
How can you administer your questionnaire?
internet survey and interviews (face-to-face)
internet survey: pros/cons
Survey distributed via e-mail or on a Web site
pro:
con:
Survey distributed via e-mail or on a Web site
internet survey
interviews (face-to-face): pros/cons
Participants are asked questions in a face-to-face structured or
unstructured format
pros:
cons:
Participants are asked questions in a face-to-face structured or
unstructured format
interviews (face-to-face)
What are the three types of reliability?
test-retest
parallel forms
split-half