1h Quality of Information ***

Question 0

A cinema has produced a poster to advertise a local film festival.
Age, level of detail and accuracy are important to consider when maintaining the quality of information in the poster.
Describe the terms age, level of detail and accuracy in the context of the quality of information in the poster.
Age (2 marks)
Level of detail (2 marks)
Accuracy (2 marks)

Answer 0

2 marks each:
Allow examples for the second mark as long as they are related to the film festival poster.
Age:
How long ago was the information produced (1) dates and times from last year and not this (1)
Level of Detail:
Too much/too little information given (1) eg. names of everyone involved in a film – too much (1) name of the film and nothing else – too little (1)
Accuracy:
The correctness of the information given (1) eg the dates of the festival must be right (1)

Question 1

A boat company has a website where customers can look at the different types of trips offered and email for further information
The quality of information received by the company can be variable.
Describe, using examples related to the boat hire company, how the following can affect the
quality of information given by the customer
Completeness (2 marks)
Relevance (2 marks)
Accuracy (2 marks)

Answer 1

Completeness
Missing some of the information/not all present (1)
eg: (neg) Only month they want the tour not the date, cannot book (1)
(pos) All the information required to answer a query/make a booking is received (1)
Relevance
Must be related to the query/required information (1) eg: (neg) Where they went on holiday last year (1) (pos) Only days they can do the trips (1)
Accuracy
The correct information is given (1)
eg: (neg) If incorrect number of people given may not have enough space (1)
(pos) All information is correct (1)

Question 2

Describe, using examples related to the user guide, how the following can affect the quality of information:
Level of detail (2 marks)
Presentation (2 marks)
Relevance (2 marks)

Answer 2

2 marks each, 1 mark for how it affects it, 1 mark for example:
Level of detail: too much/too little information cannot find out what you want
(1) eg including details on all screenshots/not including every single option
you need to click (1)
Presentation: difficult to identify the information you want (1) eg table of
contents of the user guide not in order (1)
Relevance: additional information that has nothing to do with tills (1) eg
information on selling techniques (1)

Question 3

The committee wants to produce a leaflet advertising the hall.
Describe, using examples, how the following can affect the quality of information included in
the leaflet.
Completeness (2 marks)
Presentation (2 marks)
Relevance (2 marks)

Answer 3

Completeness: making sure all information is present (1) giving the phone number but not the code (1)
Presentation: layout/accessibility of information (1) map of the hall rather than written description (1)
Relevance: all information is related to the topic (1) information on the hall opening times (1).