1f Data Sources

Question 0

Describe two advantages of using direct sources to gather information to be included in the user guide.(4 marks)

Answer 0

2 from. 2 marks each:
 Accuracy (1) the information can be trusted to be correct (1)
 Availability (1) only the material collected can be used (1)
 Time (1) the material is immediately available/no delay in collection (1)
 Relevant (1) only information needed can be collected (1)
 Can change / expand questions (1) ask new questions not planned

Question 1

The airline collects the data on potential customers from direct and indirect sources. Describe two advantages of gathering the data from an indirect source(4 marks)

Answer 1

1 for identification, 2nd for description, examples:
Time (1) information likely to be immediately available rather than wait for it to be collected(1)
Cost (1) May be cheaper to buy the information rather than pay for collection (1)
Choice (1) many different available sources for the data giving wider range (1)
Partly analysed (1) saves time when processing (1)

Question 2

Miss Jones has recently retired and is thinking of setting up a landscape gardening company.
1 Miss Jones is currently researching landscape gardening services and the prices charged by her competitors.
(a) Give examples of three different direct sources Miss Jones could use to collect the data.(3 marks)

Answer 2

Three from, eg:
Phone other companies (1)
Internet sites of other companies (1)
Get a quote from another company (1).

Question 3

Describe two advantages to Sander and Son of using a direct source to collect information
on its clients’ properties.(4 marks)

Answer 3

2 from, 2 marks each e.g:
There will be no bias (1) responses more likely to be trustworthy
(1) they will have asked the questions themselves (1)
Questions can be changed (1) depending on previous
responses (1)
Additional information can be requested (1) if original answer unclear (1)

Question 4

EJO is considering producing leaflets so that visitors can tour the gallery without being accompanied by a guide.
(a) One source of information for the leaflet could be the internet.
Explain two advantages of using the internet as a source.(4 marks)

Answer 4

Wide range of information (1) different opinions can give a balanced leaflet (1)
 Up to date information (1) leaflet will have the latest content (1)
 Types of information/text/video/sound/picture/images (1) can be used to
add more information (1).
 Information on the internet is [mostly] free (1) reducing costs of leaflet
production (1)
 Information on internet can be cross checked (1) higher degree of accuracy (1)