1c Convey Information *

Question 0

Text and images are two representation methods the company could use when it creates an on-line training package.
Identify two other different representation methods the company could use in the on-line training package and give an advantage of each. (4 marks)

Answer 0

2 marks each, 1 for identification, 2nd for advantage
Sound (1) able to use without looking at the screen /used for partially sighted users/increases attention (1)
Video (1) allows actual representation of what you want the user to
do/increases attention (1)
Animation (1) increases attention/able to demonstrate requirements that are
difficult to film (1)

Question 1

At the airport, the airline needs to give announcements of flights.
Describe two advantages of using sound as a means of making announcements. (4 marks)

Answer 1

2 from, 1 for identification and 2nd for description / expansion / example:
Do not need to read/see (1) young/elderly/blind can still understand where to go (1)
Location (1) do not need to see where the announcement is coming from (1)
Attention (1) can hear whilst doing other things / reading (1) Coverage (1) can cover a wide area e.g. airport (1)

Question 2

The committee is looking at different methods of advertising the hall for hire.
Compare the use of a website with a printed leaflet for advertising the village hall. (3 marks)

Answer 2

3 Two complete comparisons
2 One complete comparison
0-1 One individual point about either side.
Comparison to include, for example:
Website can be updated and is dynamic whereas the printed leaflet
cannot be changed without reprinting
Website can contain moving images and sound whereas the leaflet is
text and pictures
Website requires an internet connection whereas the leaflet can be read anywhere
Technical ability is required to connect and surf the web whereas most [3] people can read

Question 3

The committee needs to let people know that the hall is available for hire.
(a) One method they could use to convey information is text.
Identify and give an advantage of two other methods they could use to convey information.(4 marks)

Answer 3

One for identification, 2nd for advantage:
Graphics/pictures/drawing (1) can see lots of information instantly (1)
Video (1) detail of sound and vision/allows both deaf and blind to
interact (1)
Sound (1) Attracts attention/no need to be in sight line (1)
Graphs (1) Can be seen at a glance without having to read tables of
figures (1)
Table (1) Lots of information conveyed (1)

Question 4

Describe one advantage of using pictures to convey information in the brochure (2 marks)

Answer 4

1 from, 2 marks each eg:
Pictures can be easier to understand (1) require less text (1)
Pictures can make the brochure more attractive (1) more likely
to pick it up (1)
Pictures are multi-lingual (1) do not need to be able to read the language to understand the picture (1)
Do not have to be able to read (1) can understand the picture from the images (1)

Question 5

The labels contain text and pictures to convey information to visitors.
Identify two other methods that could be used to convey information within the gallery, and for each give an advantage of its use.(4 marks)

Answer 5

2 from eg:
 Table (1) Information is structured so easier to read (1)
 Sound (1) Can listen to sound (1)
 Video/Animation (1) More information can be given (1)
 LED (1) Simple recurring patterns can be used on all pictures making it
4 Do not allow graphics/pictures/images or text.
easy to compare (1).