1997 election Flashcards
1
Q
Media
A
- Blair appointed Alistair Campbell who fed journalists news (spin doctor)
- Scandals revealed level of sleaze within tories led to 12 resignations
2
Q
Competency of the leader and party
A
- Cons wanted to begin election campaign quicker, resulted in being longest ever
- Blair ditches clause 4 so they could privatises companies
3
Q
Policies
A
- Labour tried to move away from only supporting working class
- ‘Education’ x3 Labour
- Conservative manifesto lacking excitement
4
Q
Social and Economic conditions
A
- 1992 UK forced to crash out of ERM after pound plummets
- James Goldsmith’s referendum party Alan Sked Independence Party focused on criticism