1997 election

Question 1

Media

Answer 1

• Blair appointed Alistair Campbell who fed journalists news (spin doctor)
• Scandals revealed level of sleaze within tories led to 12 resignations

Question 2

Competency of the leader and party

Answer 2

• Cons wanted to begin election campaign quicker, resulted in being longest ever
• Blair ditches clause 4 so they could privatises companies

Question 3

Policies

Answer 3

• Labour tried to move away from only supporting working class
• ‘Education’ x3 Labour
• Conservative manifesto lacking excitement

Question 4

Social and Economic conditions

Answer 4

• 1992 UK forced to crash out of ERM after pound plummets
• James Goldsmith’s referendum party Alan Sked Independence Party focused on criticism