1979 Election Flashcards
Which parties had been propping up the labour government ?
The nationalist parties
Why had they stopped ?
They hadn’t liked the devolution referendum results in Scotland or Wales
Who was Prime Minister ?
Jim Callaghan
Why had the PM been criticised for his union dealings ?
he caved to their demands for wage increases then had his 5% offer rejected
The PM was still thought to be more popular than Mrs Thatcher - why ?
he was a man
she was seen as aloof
she did not connect to voters
Which media strategist and company did the Conservatives employ ?
Tim Bell and Saatchi and Saatchi
what were labours key policies
the party of experience
they could control the unions
they were economically moderate
what were the Conservatives key policies ?
labour isn’t working
new right dynamism
right to buy council housing
Why did the campaign make little difference ?
both leaders wouldn’t attack each other
Both sides competed for the centre
labour voters came out because they thought they were narrowing the gap
Conservative voters then came out because they feared labour was closing the gap
what issues did the media talk about ?
could a woman lead ?
could labour control the unions ?
can we trust the new right ideas ?
is the far left of the labour party a threat ?
Can we recover from the Winter of discontent ?
