18. BI Flashcards
What is business intelligence?
Transforms raw data into meaningful and useful information
The BI goal
BI is about using data to help enterprise user make better business decisions
BI examples
Facebook collects and analyses over 700 TB of data every day
Netflix has over 45 million movie plays per day & 3-4 million ratings and searches every day
NASA were collecting 1.73 GB of data in 5 seconds (beginning of 2015)
Data visualisation
Graphical representation of information and data
Data warehouse
A logical collection of information gathered from many different operational databases that supports business analysis activities and decision making tasks
Business benefits of data warehousing
Extend the transformation of data into information
Provides the ability to support decision making without disrupting day to day operations
Extraction, transformation and loading (ETL)
A process that extracts information from internal and external databases, transforms the information using a common set of enterprise definitions, and loas the information into a data warehouse
Data mart
Contains a subset of data warehouse information