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BIS BABE > 09. E-business & tools > Flashcards

09. E-business & tools Flashcards

1
Q

What is e-business?

A

Application of information and communication technologies in support of all the activities of the business

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2
Q

What is e-commerce?

A

The activity of electronically buying or selling of products over the internet

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3
Q

Disrupting technology

A

New way of doing things that initially does not meet the needs of existing customers

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4
Q

Sustaining technology

A

Produces an improved product customers are eager to buy

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5
Q

Innovator’s Dilemma

A

Discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders

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6
Q

Examples of disruptive technology

A 
Google maps
WhatsApp
Skype
Netflix
Airbnb
Uber
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7
Q

World wide web (WWW)

A

Provides access to internet information through documents including text, graphics, audio and video files that use a special formatting language called HTML

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8
Q

Hypertext transport protocol

A

The internet protocol web browsers use to request and display web pages using URL

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9
Q

Reasons for growth of the WWW

A 
Microcomputer revolution
Advancements in networking
Easy browser software
Speed, convenience, and low cost of email
Web pages easy to create and flexible
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10
Q

Web 1.0

A

One producer and mass consumption

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11
Q

Web 2.0

A

Mass production and mass consumption

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12
Q

Web 3.0

A

Mass production with pinpoint consumption

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13
Q

Internet’s impact on information (expanding global reach)

A

Easy to compile
Increased richness
Increased reach
Improved content

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14
Q

Opening new markets

A 
Mass customisation (ability of an organisation to tailor its products or services to customers specifications)
Personalisation (occurs when a company knows enough about a customers likes and dislikes that it can fashion offers more likely to appeal to that person)
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15
Q

What can clickstream data reveal?

A 
Number of page views
Pattern of websites visited
Length of stay on a website
Date and time visited
Number of customers with shopping carts
Number of abandoned shopping carts
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16
Q

e-business models

A

B2B
B2C
C2B
C2C

17
Q

e-business tools for connecting and communicating

A 
Email
Instant messaging
Podcasting
Video conferencing
Web conferencing
Content management system
18
Q

Challenges of e-business

A

Identifying limited market segments
Managing consumer trust
Ensuring consumer protection
Adhering to taxation rules

BIS BABE (18 decks)

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