1.5 External Factors Flashcards
EXTERNAL FACTORS - PESTEC (DES/TYPES)
Affects the business, cant directly control. POLITICAL, ECONOMIC, SOCIAL, TECHNOLOGY, ENVIORMENTAL,COMPETITIVE.
POLITICAL (DES/TYPES)
Government having an influence on bus economy. Could be legislation, Government policy and Government spending. // Minimum wage increase=paying more labour=smaller profit.
POL- LEGISLATION/GOVERNMENT POLICY/GOVERNMENT SPENDING (type/impact)
Minimum wage=costs rise, Equality Act=, Health and Safety=training, Trade, Raise cooperation taxes=VAT raised=Higher prices.// Recycling// Grants and allowances, tax, interests.
POLITICAL- Competition Policy (des/impact5)
Ensure fair competition, Competition- Main areas, customers, mergers, stops domination in market. to maintain customer choice and fair market prices.// businesses colluding with other organisations to fix prices. (cartel), cant use market power=pay supplier low prices, blocks mergers&takeovers, fined, force change prices.
ECONOMIC - (AREAS6)
INFLATION, INTEREST RATES, INTERNATIONAL TRADE, BOOM/RECESSION, EXCHANGE RATES, EMPLOYMENT.
INFLATION (DES/IMPACT)
Rise on prices affect customers/business./ increase on material price=high product costs=drop sales=lower profits. Less likely buy luxury.
EMPLOYMENT (des/impact)
When high, business find easier to recruit new workers & pay them less=lower demand for products.
Exchange rates (des/impact)
If bus in international trade=affect price expensiveness to foreign. Higher value of £ > expensive overseas. Buying supplies= higher the value £= less expensive to buy. Customers affect.
Boom/Recession
Boom= demand is high, employment low=price rise quick. Recession opposite.
Interest Rates
Rise rates costs business and customer. Increase mortgage/loans=less likely to buy goods=less demand=bus increase fin costs=lower profit.
ECONOMIC- ECONOMIC POLICY (des/types/ex)
Try create growth. (Fiscal Policy, Monetary) more jobs created, more tax will be paid, higher levels of employment.
ECONOMIC POLICY (FISCAL)
Increase tax=reduce sales customers less to spend. Increase VAT=Price increase. Increase cop tax=reduce profit of the year.
ECONOMIC - (MONETARY POLICY)
Increase interest rates=increase borrowing fin. Lowering interest rates=firms invest more in growth.
SOCIAL/ETHICAL (DES/EX)
What customers want, when, what- changes with customers. demographics, lifestyles, tastes and trends, ethical. Demographics=population. Lifestyle= Healthy foods/nut info. Trends=what’s popular. Ethical=reduce waste, recycling, wage produced, child labour.
TECHNOLOGICAL (DES/TYPES)
refers to ways new practices and equipment can affect businesses. ICT, ECOMMRCE, AUTOMATION, RESEARCH AND DEVELOPMENT.