1.4 Methods of Growth Flashcards
WAYS ACHIEVE INTERNAL (5)
OPEN NEW OUTLETS, INCEASE SALES, INCREASING PROFIT, OPERATING IN MORE MARKETS/CONTRIES, NEW PRODUCTS.
ORGANIC GROWTH (DES/EX4)
Business grows naturally. Hiring new staff, new equipment, new outlets, new products.
ORGANIC(ADV4/DIS3)
No loss of control from outside, New staff=new skills/qualities, New equipment=increase production, Open new branches=reach new markets. Limited size due to market, Be slow method, restricted by amount finance.
EXTERNAL GROWTH (11)
VERTICAL INTEGRATION, HORIZONTAL INTEGRATION, LATERAL, DIVERSIFICATION, CONGLOMERATE, DE-MERGER/DIVESTMENT, DEINTEGRATION, BUY IN, BUYOUT, ASSET STRIPPING, OUTSOURCING.
VERTICAL INTEGRATION (DES)
Occurs when firms are at different stages of production merge together, two types: BACKWARD/FORWARD.
VERTICAL INEGRATION - BACKWARD (DES/ADV4/DIS1)
The business takes over a company at an earlier stage in production - its supplier/source of goods and materials.// Guarantees the quality of inputs and the supply of stock, Cuts out the middle man leading to increased profits, More limit supplies to competitors, allows bus to control source of goods/materials. New markets affect core activities as resources and expertise need to be shared.
VERTICAL INTEGRATION- FORWARD (DES/ADV4/DIS1)
When the business takes over its customers, at a later stage in the production process(customers).// Guarantee’s outlet for it goods, can control marketing mix for product, adds profit of customer to its own, More control over pricing, New markets affect core activities as resources and expertise need to be shared.
HORIZONTAL INTEGRATION (DES)
When two companies at the same stage of the production process merge create new business or take over each other.
HORIZONTAL INTEGRATION (ADV3/DIS3)
Removes competition from market, Business may dominate market, will have greater economies of scale by merging functional areas, Loss of jobs/hostility, customer loyalty impacted, Expensive to purchase other businesses.
TAKEOVER- (ADV4&DIS3)
Larger-more finically secure, Gets profits from other business, Increase customer base, greater market presence. Requires allocation of Finance&HR resources, Risk harming main business, Takes time to merge two bus systems.
LATERAL- (DES)
Similar to Horizontal, business merges with competitors. Also business takes over firm which operates in similar market but not direct comp.
DIVERSIFICATION - TYPES
LATERAL, CONGLOMERATE
Diversification (DES/ADV/DIS)
When firms move into new markets that are different from their core business.(or takeover/merge).
Diversification (ADV4/DIS2)
Reduces risk of business failing, increase profit, gain more customer attraction, be seen as more successful to other businesses. New markets may affect core activities as resources and expertise need to be shared, May not have the knowledge required to successfully run the new business.
Conglomerate (DES)
when a business moves into an entirely different market- parent firm with range of businesses/market to increase profit.