14) UNIT 1 - SWOT anaylsis Flashcards

1
Q

What does swot stand for

A

Strengths
Weaknesses
Opportunities
Threats

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2
Q

Describe strengths

A

Internal benefits that a business already has

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3
Q

Describe weaknesses

A

Internal weaknesses that a business already has

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4
Q

Opportunities

A

External potential benefits that a business is not already doing

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5
Q

Threats

A

External potential threats that could affect a business

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