14. Marketing Options

Question 1

What are some ways marketing can be carried out by a company (4)?

Answer 1

• in-house marketing team, with some big co’s having teams in multiple key markets.
• PR co or ad agency; good option for smaller co’s; costs $$$ but cheaper than employing full-time staff.
• limited marketing for v.small co’s, carried out by a single person.
• industry association (eg. consorzio in Italy), trade body (eg. Wines of Australia), informal trade grouping (eg. VIGNO, Vignadores de Carignan in Chile) will help promote members’ products (usually for a membership fee).