14. managing marketing

Question 1

How does marketing strategy,
implementation and performance
are interrelated?

Answer 1

Marketing strategy, implementation and performance are interrelated in that the strategy is the plan for how the marketing activities will be carried out, the implementation is the actual execution of the strategy, and the performance is the measure of how successful the strategy and implementation have been. The performance of the marketing activities will inform the strategy and implementation for future marketing efforts.

Question 2

What are the objectives of
marketing implementation and
change?

Answer 2

The objectives of marketing implementation and change are to ensure that the marketing strategy is being carried out effectively and efficiently, and to make any necessary changes to the strategy or implementation in order to improve the performance of the marketing activities. The objectives also include ensuring that the marketing activities are aligned with the overall business objectives and that the marketing activities are meeting the needs of the target audience.

Question 3

What are value-based approaches to
delivering the marketing concept?

Answer 3

Value-based approaches to delivering the marketing concept involve focusing on the customer and providing them with value through the products and services offered. This includes understanding the customer’s needs and wants, and creating products and services that meet those needs. It also involves creating a customer experience that is tailored to the customer’s individual needs and wants. Additionally, value-based approaches involve creating a relationship with the customer that is based on trust and loyalty.

Question 4

What are the forms of resistance to
marketing implementation and
change?

Answer 4

The forms of resistance to marketing implementation and change can include a lack of understanding of the marketing strategy, a lack of resources to carry out the strategy, a lack of commitment from stakeholders, and a lack of trust

Question 5

How to develop effective marketing
implementation strategies?

Answer 5

Developing effective marketing implementation strategies requires a thorough understanding of the target market, the product or service being offered, and the competitive landscape. It also requires a clear understanding of the objectives of the marketing campaign and the resources available to execute it. Once these elements are in place, the following steps can be taken to develop an effective marketing implementation strategy: