13. digital marketing

Question 1

What are Digital Marketing and Digital Media?

Answer 1

Digital technologies are important for all economic sectors → disruptive
▪ Digital marketing is …
▪ achieving marketing objectives through applying digital media, data and technology.
▪ Boundaries are less clear

Question 2

sea

Answer 2

Paying for a sponsored link
Goal = lead traffic to website

Question 3

seo

Answer 3

Optimization of search listings and keyword searching