14. Interview

Question 1

Things you must consider when designing an interview

Answer 1

1. Types of data
2. Ambiguity
3. Double-barrelled questions
4. Leading questions
5. Complexity

ALL the same as QUESTIONNAIRES (previously)

Question 2

OTHER additional things you must consider when designing an interview

Answer 2

1. How structured the interview will be: they can be very informal w few set questions, & new questions being asked depending on P’s previous answers. This gives detailed qualitative data, which may be difficult to analyse. ALTERNATIVELY, they may be more structured, w set questions & closed answers, giving less detail but easier to analyse.
2. Using a question checklist - If the interview is structured, a checklist ensures that no questions are left out & questions arent asked twice.
3. The behaviour or appearance of the interviewer - this could influence how the P’s react.