14. Intellectual property Flashcards
What is IP and what is IPR?
IP - Intellectual Property
IPR - Intellectual Property Rights
What is intellectual property?
Intellectual property is something unique that you physically create. It could be an amazing invention, machine or medicine; a book, song or work of art; a business name or product design.
Why should you protect your intellectual property?
By protecting your intellectual property, it is easier to accelerate legal proceedings in the event you find someone attempting to steal or imitate your IP; known as an infringement.
What does the protection form the UK intellectual property office has offered protection for intellectual property?
There is protection on patents, registered designs, trademarks and copyright.
Why is protection for IP is essential for a healthy creative industry?
It encourages entrepreneurs and supports commercial research. That’s why an understanding of IP is important for people in lots of different careers.
Is an idea intellectual property?
An idea for a book doesn’t count, but the words you’ve written do.
Can IP be bought and sold?
Yes it can, an example when a large company buys a small company so it can own its discoveries.
What happens if IP is properly managed?
If properly managed, IP can amount to 70% of a business’s value.
Can IP be automatic?
Some types of IP are automatic, like copyright for books, art, films, music etc - and some you have to apply for (like patents and trademarks).
How long does a design right last?
Up to 10 years after first sold or 15 years after creation
What does design right apply to?
It applies to shapes and configurations.
Is design rate automatic?
Automatic - though you’ll need proof f when you created a design
What does design right do?
It stops someone copying your design
How long does copyright last?
Creator’s life plus 70 years
What does copyright protect?
Music, art, film, literary works and broadcasts
Is copyright automatic?
It is automatic - you don’t have to apply or pay a fee. There isn’t a register of copyright works in the UK.
What does copyright stop people from?
- Copying your work
- Distributing copies (free of charge or for sale)
- Renting or lending copies
- Performing, showing or playing it in public
- Making an adaptation of it
- Putting it on the internet
How long do patents last for?
Up to 20 years
What do patents protect?
The novel and unique feature or features of an invention
How do you get patents?
You apply to the Intellectual Property Office (IPO)
What patents can do for you?
- Can protect your invention
- Gives you the right to take legal action against anyone who makes, uses, sells or imports it without your permission.
How long does registered design take?
Up to 25 years
What do registered designs protect?
A product’s shape and decoration
How can you obtain a registered design?
Register with IPO.
What do registered designs do?
- Gives you the right to prevent others from using it for up to 25 years - you have to renew every 5 years.
- Makes taking legal action against infringement and copying more straightforward
- Once registered you can display your registration number on your design
What is open design?
It is an approach to designing and manufacturing which operates outside the protection of patents and other types of IP. People opt to develop physical products, machines and systems that can be freely accessed by everyone. Developing these for the common good of society, rather than for financial gain.
What is the organisation?
An organisation promoting ‘technology justice’ to challenge poverty in developing countries, by producing freely copiable design for life-improving projects such as water pumping and purification systems, ploughs and aerial ropeways.
How are patents, registered design, trademark and copyright is used on the BIC pens?
- Patent: Incorporates licensed Laszlo Biro ball ink delivery system
- Registered design: The ‘S’ curve, barrel shape and other aesthetic features
- Trademark: The Bic(R) and Atlantis(R) names are both registered
- Copyright: All test on packaging, such as safety instruction
