1.3.4 Distribution

Question 1

define distribution

Answer 1

the process of getting the right product to the consumer

Question 2

4 stage distribution

Answer 2

manufacturer to wholesaler to retailer to consumer

Question 3

4 stage distribution pro

Answer 3

wholesaler can offer trade credit to the smaller retailer

Question 4

3 stage distribution

Answer 4

manufacturer to retailer to consumer

Question 5

3 stage distribution pro

Answer 5

gives manufacturer volume of sales

Question 6

2 stage distribution

Answer 6

manufacturer to consumer (factory outlet shops, mail order catalogues )

Question 7

online distribution pro

Answer 7

niche products can reach a wider audience, low barrier to entry, less costs, greater geographical market