1.3.1 Product/service design Flashcards
1
Q
define product
A
a physical tangible object that is capable of satisfying a customers needs
2
Q
customer needs:
A
- choice
- convenience
- fair price
- satisfactory quality
3
Q
define design mix
A
3 fundamental elements of a product/service design that must be taken into account during the research + development stage
4
Q
define function
A
ways a product works
5
Q
define aesthetics
A
how the product appears to the customer in terms of how it looks
6
Q
define cost
A
does the design allow the product to be made and sold protifability
7
Q
costs pro’s
A
- decrease break even point
- increasing profit
8
Q
cost con’s
A
- business operates more competitive mass market
- harm reputation, customers assume low quality
9
Q
function pro’s
A
better brand reputation
lower promotional costs
10
Q
function con’s
A
- higher production costs
- may only suit certain target markets
11
Q
aesthetics pro’s
A
- high added value
- builds customer attention
12
Q
aesthetics con’s
A
- advertising costs
- less focus on functin
