1.3.4 distribution

Question 1

what is a two stage channel?

Answer 1

manufacturer -> consumer

Question 2

what is a three stage channel?

Answer 2

manufacturer -> retailer -> consumer

Question 3

what is a four stage channel?

Answer 3

manufacturer -> wholesaler -> retailer -> consumer

Question 4

how do changes in distribution reflect on social trends?

Answer 4

online distribution means business can provide services instead of products
- streaming, downloading, media content
- more environmentally friendly
- its immediate
- cheaper