1.3.1 Product and service design

Question 1

What are the 3 elements of the design mix?

3

Answer 1

• Aesthetics (top point)
• Function (bottom left)
• Economic manufacturer (bottom right)

Question 2

What is meant by aesthetics?

1

Answer 2

• Look, taste, texture, feels

Question 3

What is meant by function?

1

Answer 3

• Whether item does what it is expected to do and extent it surpasses expectations

Question 4

What is meant by economic manufacturer?

1

Answer 4

• The ease w which the item can be made on the scale required (cheaply)

Question 5

What are the main benefits of a good design?

4

Answer 5

• Differentiation
• > Manufac costs, ^prof margins
• ^Brand image, ^brand loyalty
• ^Distribution

Question 6

What changes may be made in the design mix due to environmental concerns?
2

Answer 6

• Design for waste minimisation/reuse, >parts of a product that cannot be reused
• Recycling

Question 7

What are the benefits of waste minimisation?

2

Answer 7

• ^Environmental footprint

- >Production costs

Question 8

What are the elements of the marketing mix?

4

Answer 8

• Product
• Price
• Promotion
• Place (how it’s distributed)