1.3.1 Marketing Mix

Question 1

What is a product

Answer 1

The goods and services that the firm provides

Physical tangible products

Question 2

What are products made up of

Answer 2

Core features and functions as well as additional aspects that can sway consumers behaviour

Eg brand or guarantee

Question 3

What are services

Answer 3

Non physical or intangible

Eg financial consultancy

Question 4

What is the design mix

Answer 4

Is the three fundamental elements of a product or service design that must be taken into accounting during the research and development

Question 5

What are the three parts of the marketing mix

Answer 5

Aesthetics
Function
Cost

Question 6

Describe function

Answer 6

The product or service has to be able to fulfil the primary purpose for which the consumer purchased it

Eg does the pen write ?

There may also be additional features and functions that add value to the basic

Eg does a nail polish dry faster

Question 7

Describe aesthetics

Answer 7

The look and feel of the product , how our senses respond to the product

Eg can laptops be pleasing to the eye and feel quality when working on it

Question 8

Describe cost

Answer 8

Is it affordable to buy

Is it affordable to manufacture

Question 9

What changes are made to the design mix to reflect social trends

Answer 9

-concern over resource depletion
-the use of natural
-designing for waste minimisation eg changes in packaging , refill packs , recycled materials
-ethical sourcing , fair trade
-Buying materials from suppliers that are behaving in a morally correct manner , organic farming , sustainable sources
-renewable resources
-animal testing
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