13 Flashcards
be fixing to
“I’m fixing to show them that I’m capable of holding down a job.”
= to be planning to do something:
“I’m fixing to leave pretty soon.”
“They were fixing to toss him in jail.”
“I’m fixing to show them that I’m capable of holding down a job.”
What makes him tick?
Onu harekete ne geçirdi?
Whatnot
Falan filan
follow suit
“One chain started offering vegan options and the others quickly followed suit.”
conform to another’s actions.
“Spain cut its rates by half a per cent but no other country has followed suit”
= to do the same thing as someone else:
“When one airline reduces its prices, the rest soon follow suit.”
“If one company tries to gain the competitive edge with a new product, other companies tend to follow suit.”
Keep under wraps
Gizli tutmak
goad
üvendire ile dürtmek veya sürmek
itmek
nodullamak
1.
provoke or annoy (someone) so as to stimulate an action or reaction.
“he was trying to goad her into a fight”
2.
drive (an animal) with a spiked stick.
“the cowboys goaded their cattle across the meadows”
cordially
//two nations maintaining cordial relations
samimi olarak
içtenlikle
can-ı gönülden
“We would welcome you,cordially.”
“Birbirlerini içtenlikle selamladılar. - They greeted each other cordially.”
1a: showing or marked by warm and often hearty friendliness, favor, or approval
//a cordial welcome: politely pleasant and friendly
b: sincerely or deeply felt
//a cordial dislike for each other
Bent
But the brothers - Sacklers- made their fortunes in commerce, rather than from medical practice. They shared an entrepreneurial bent. As a teen-ager, Mortimer became the advertising manager of his high-school newspaper, and after persuading Chesterfield to place a cigarette ad he got a five-dollar commission—a lot of money at a time
= a natural talent or inclination.
“a man of a religious bent”
avail
Until then, pharmaceutical companies had not availed themselves of Madison Avenue pizzazz and trickery. As both a doctor and an adman, Arthur displayed a Don Draper-style intuition for the alchemy of marketing. He recognized that selling new drugs requires a seduction of not just the patient but the doctor who writes the prescription.
= help or benefit.
“no amount of struggle availed Charles”
= use or take advantage of (an opportunity or available resource).
“you can avail discounts on food”
literature
So in selling new drugs he devised campaigns that appealed directly to clinicians, placing splashy ads in medical journals and distributing literature to doctors’ offices. Seeing that physicians were most heavily influenced by their own peers, he enlisted prominent ones to endorse his products, and cited scientific studies (which were often underwritten by the pharmaceutical companies themselves).
Broşür
leaflets and other printed matter used to advertise products or give advice.
“advertising and promotional literature”
induct
In 1997, Arthur was posthumously inducted into the Medical Advertising Hall of Fame, and a citation praised his achievement in “bringing the full power of advertising and promotion to pharmaceutical marketing.”
= admit (someone) formally to a post or organization.
“arrangements for inducting new members to an organization”
scourge
Allen Frances put it differently: “Most of the questionable practices that propelled the pharmaceutical industry into the scourge it is today can be attributed to Arthur Sackler.”
Musibet
= a person or thing that causes great trouble or suffering.
“the scourge of mass unemployment”
Kırbaç, kırbaçlamak
quotidian
One Librium ad depicted a young woman carrying an armload of books, and suggested that even the quotidian anxiety a college freshman feels upon leaving home might be best handled with tranquillizers.
her günkü
her gün olan
{s} sıradan
= of or occurring every day; daily.
“the car sped noisily off through the quotidian traffic”
laxative
In 1952, the Sackler brothers bought a small patent-medicine company, Purdue Frederick, which was based in Greenwich Village and made such unglamorous staples as laxatives and earwax remover.
müshil
fortuitously
Before releasing OxyContin, Purdue conducted focus groups with doctors and learned that the “biggest negative” that might prevent widespread use of the drug was ingrained concern regarding the “abuse potential” of opioids. But, fortuitously, while the company was developing OxyContin, some physicians began arguing that American medicine should reëxamine this bias.
Şan eseri
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