Ansoff Ma*** Flashcards
1
Q
What is ansoffs matrix
A
Marketting planning model that helps a business determine its product and market strategy
2
Q
4 things on the matrix
A
Market penetration
Product development
Market development
Diversification
3
Q
What is Market penetration
Key points
A
Growth strategy where a business sells existing products into existing markets
Aim to increase market share
Make use of eos
4
Q
What is product development
Key points
A
Growth strat where businesses aim to introduce new products into existing markets
5
Q
What’s market development
A
Growth strategy where businesses sell existing products into new markets
6
Q
What’s diversification
A
New market new product
