1.2.3 Market segmentation Flashcards
1
Q
Demographics:
A
the study of the statistical
differences that exist within a population, both
now and in the future.
2
Q
Lifestyle:
A
grouping people by common
characteristics in how they live,
3
Q
Location:
A
the extent to which consumers identify
with the place where they were born or grew up.
4
Q
A
