1.2.1 Customer needs

Question 1

Choice:

Answer 1

giving customers options

Question 2

Convenience:

Answer 2

making life easier for customers,

Question 3

Identifying customers:

Answer 3

fi nding out who they are:
their age, gender, incomes, where they live and
what they want.

Question 4

Quality:

Answer 4

to a customer quality means getting
what they want, or perhaps better than
expected; some companies use the term
‘customer delight’.