1.2.2 Market research Flashcards
1
Q
Primary research
A
Research carried out yourself
2
Q
Advantage
A
More reliaibleand tells you exactly what you need to know about your business
3
Q
Disadvantage
A
Costly and Time Consuming
4
Q
Secondary research
A
Second hand data,not carried out by yourself
5
Q
Advantage
A
Not expensive or as time consuming as Primary Market research
6
Q
Disadvantage
A
Not reliable, could be subject to bias
7
Q
Quantitative
A
Numbers
8
Q
Qualitative
A
Numbers
9
Q
A
10
Q
A
11
Q
A
