12 Janet Morais Flashcards
1
Q
Founder and CEO of…
A
Koket & Love Happens Magazine
2
Q
Koket part of which larger group of companies?
A
Covet
3
Q
Where production/design? where customers?
A
Production/design in Porto for customers in US and worldwide (challenges in supply chain and time mgt)
4
Q
Koket
A
Interior design and furniture business in luxury segment
- high end products/service to affluent customers
5
Q
Differentiators of koket
A
Quality, scarcity, uniqueness of design
6
Q
What is production based on
A
Craftsmanship, not mass manufacturing
-> craftsmen are seen as artists
7
Q
Company highly skilled in…
A
Digital marketing, promoting its brand and lifestyles to match its products
