12 - CSR in Fashion

Question 1

5Ps of sustainability

Answer 1

people
prosperity
peace
partnership 
planet

3Ps: people + profit + planet

Question 2

how fashion threatens sustainability

Answer 2

planet: water scarcity, energy consumption, resource exploitation, pollution, toxic chemicals…
people: discrimination, forced labour, child labour, poor working conditions…

Question 3

greenwashing

Answer 3

using sustainability as PR tool

Question 4

fast fashion challenge

Answer 4

globalized sourcing and distribution (in order to maintain high inventory turnover + low costs) increases CO2 emissions

Question 5

sustainable apparel

Answer 5

use of … fibers:

• organic
• renewable
• recycled/low impact
• non toxic/reduced toxicity
• low impact/natural dyes
• design + colour choices aimed at longevity
• ethical labour practices
• reduced energy
• minimal/appropriate packaging

Question 6

transparency + traceability

Answer 6

providing geographical representation of supply chain + its impact

Question 7

from linear to circular economy

Answer 7

upcycling - coverting discarded materials into equal/higher valued products

recycling - turning waste into useful materials

downcycling - converting valuable products into low value raw materials

Question 8

inspirational sustainability initiatives

Answer 8

Loro Piana repopulated the Vicuna

Orange Fiber creates fabrics from citrus juice by-products

Puma: return shoes

Levi’s reduced water used

Everlane’s transparent pricing

Gucci faux fur campaign