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Fashion Management

This class was created by Brainscape user Sofia Vilares. Visit their profile to learn more about the creator.

By: Sofia Vilares
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Decks in this class (14)

1 - What is Fashion?
What is fashion,
Where do trends come from,
Trickle down theory
6  cards
2 - Business Models & Industry Segmentation
Business model in fashion consist...,
Main business models in fashion,
Components of luxury brands
18  cards
3 - Brand Management
Trademark,
Brand,
Brand management in fashion is about
12  cards
4 - Luxury & Masstige
Segments in luxury,
Absolute luxury,
Lifestyle luxury
10  cards
5 - The French Model
French model characteristics,
Chanel s style,
Evolution of lv s business model
7  cards
6 - The Italian Model
Italian model characteristics,
Post 2000 italian model,
Main italian business models
9  cards
7 - Fast Fashion
Make to order,
Make to stock,
Traditional business model vs fas...
11  cards
8 - Design & Merchandising
Stylistic codes,
Management creativity in product ...,
Stylistic identity
18  cards
9 - Communication in Fashion
Key characteristics of f l commun...,
Visual codes that make up communi...,
2020 disruptive year
6  cards
10 - Ray Ban Disruption
Disruption,
One way advertising vs two way co...,
Ray ban s 1st turnaround
7  cards
11 - Omnichannel
Retail vs wholesale,
Activities that relate distributi...,
Distribution strategy
14  cards
12 - CSR in Fashion
5ps of sustainability,
How fashion threatens sustainability,
Greenwashing
8  cards
13 - Radical Fashion
Why radical change is rare,
Japanese avant garde,
Comme de garcons
8  cards
Guest Lectures
Altagamma covid consequences,
May moma instant instance main ch...,
Moncler
10  cards

More about
Fashion Management

  • Class purpose General learning

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