1.2 Business Planning Flashcards
1
Q
What is a business plan?
A
It is a forecast of business operations, including a cash flow forecast, business objectives, plan of staffing needs and marketing methods
2
Q
What does a business plan include?
A
Executive Summary, Marketing Plan, Operations Plan, HR Plan and Financial Plan
3
Q
What is an executive summary?
A
An executive plan which is a short summary of the main points. Can include key objectives and financial information
4
Q
What is a marketing plan?
A
Will include market research such as key competitors
5
Q
What is an operational plan?
A
Shows how the product will be produced and delivered to customers in its target market
6
Q
A
